Privacy and Cookie Policy

Privacy Policy
Ella and Cherry are committed to ensuring that your privacy is protected and we abide fully with the terms and conditions of The Data Protection Act 1998. We hold your personal details on a secure database and only allow access to those individuals who process your order. By ordering on-line you give us your consent to use your personal details for processing your order, processing your payments and fraud detection. We will not sell, distribute or release your personal information to third parties unless we have your permission or are required by law.

Cookie Policy
This Cookie Policy explains how we use cookies and similar technologies when you visit our website.

What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, and provide information to site owners.

How we use cookies
We use cookies for the following purposes:

1. Essential cookies
These cookies are required for the website to function properly. They enable core features such as:

Shopping cart functionality
Secure checkout
Account login

Without these cookies, the website cannot operate correctly.

2. Analytics cookies (Google Analytics)
We use Google Analytics (a service provided by Google LLC) to understand how visitors use our website.

Google Analytics collects information such as:

Pages visited
Time spent on the site
Traffic sources
Device and browser type

This data is anonymised and used to improve website performance and user experience.

Google may process this data on servers outside your country. You can learn more about how Google uses data here:
https://policies.google.com/privacy

3. Marketing and advertising cookies
We may use cookies to:

Show relevant advertisements
Measure the effectiveness of marketing campaigns
Track interactions with ads

These cookies may be set by us or third-party providers.

Shopify cookies
Our store is hosted on Shopify, which uses cookies to:

Keep your cart active
Process payments securely
Enable checkout functionality

You can read more here:
https://www.shopify.com/legal/cookies

Managing cookies
You can control or disable cookies through your browser settings. Please note:

Disabling essential cookies may affect site functionality
You can opt out of Google Analytics tracking using this tool:
https://tools.google.com/dlpage/gaoptout

If you are located in the UK or EU, you will also be presented with a cookie banner allowing you to accept or reject non-essential cookies.

Changes to this policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page.

Contact us
If you have any questions about this Cookie Policy, please contact us.